eCommerce Digital Marketing is growing rapidly as more businesses and individuals realize the incredible opportunities that it provides for increased sales. eCommerce Digital Marketing provides a platform for businesses to advertise their products and services to a global audience. eCommerce Digital Marketing is a cost effective strategy for increasing sales. eCommerce Digital Marketing is very important because it allows you to tap into markets that you could never reach otherwise.What exactly is the ecommerce digital marketing? eCommerce digital marketing plan includes using social media platforms such as Facebook and Twitter along with email marketing campaigns. Digital marketing is an approach to promoting goods or services which is done via the utilization of electronic media and computer networks. Most individuals tend to associate digital marketing only with internet marketing, however, in fact, this method can be carried out not only on the internet but also offline. Digital marketing provides a highly effective platform for brand building.eCommerce Digital Marketing involves creating marketing campaigns through the employment of SEO (Search Engine Optimization). This method of online promotion makes use of specific keywords, which are popular among users searching for products and services on popular search engines such as Google, Yahoo, and Bing. The repetition of these keywords and key phrases leads to increase in organic traffic to websites. eCommerce Digital Marketing is very helpful when establishing the reputation, visibility and brand awareness of a business. The repetition of these keywords and key phrases generates results through back links, which leads to increase in website traffic.SEO Strategy is using to generate quality traffic to websites. eCommerce Digital Marketing can help in creating an efficient search engine marketing campaign by employing the use of SEO strategies. SEO is an important element of eCommerce Digital Marketing because it helps in improving website ranking by increasing the traffic and business, as well as improve the conversion rate. An SEO strategy also helps in building online reputation, as well as brand awareness, through highly targeted web content.The role of social media in eCommerce Digital Marketing campaigns is comparatively lesser. Social media is actually a part of the SEO strategy but has now been integrated with SEO campaigns. The most common advantage of eCommerce Digital Marketing campaigns is that they are time-consuming and expensive when compared to other traditional forms of marketing strategies. Online marketing strategies are time consuming and the involvement of social media can prove beneficial only to a limited extent. Most eCommerce websites do not make use of social media networking campaigns, but this does not mean that they should not make use of them at all.SEO and eCommerce Digital Marketing cannot be established on the same platforms and therefore it is important to analyze each of them separately. Search engine optimization platforms are popular among most people because they can carry out the entire process while sitting at home itself. However, most companies prefer to hire services of social channels in order to get an effective result. This helps them save money and time and also ensures that the keywords used in the marketing strategy have been optimized on the specific platforms.Every digital platform has its own advantages and disadvantages. In fact there are several such platforms that have been used successfully by online businesses for over a decade. Social media and SEO may seem similar, but there are distinct differences between the two. While SEO uses keywords to help it crawl the search engines easily, social media is more about creating an identity on the internet. Online businesses need to choose an eCommerce digital marketing agency that has experience in both platforms.Social media allows users to create personal accounts and offers forums for sharing thoughts and ideas. These platforms work well in increasing the popularity of the brand in the eyes of customers. Social media engagement helps in making brands seem friendlier. However, this will not be much help if online business owners cannot increase their customer base. This is where email marketing campaigns become important and can prove to be very fruitful.