With the rising popularity of online shopping, more business owners are turning to eCommerce to increase their profit margin. However, eCommerce Digital Marketing is still evolving and many businesses are still trying to figure out the best way to market their business using eCommerce. What does it take to succeed in eCommerce Digital Marketing? What are the minimum requirements needed to get your business up and running?eCommerce Digital Marketing involves creating an online store, which can be operated via a shopping cart application provided by either a third party (Shopify) or on your own server. All eCommerce customers have different expectations, with different margins, and different ROI goals. Shopify provides eCommerce entrepreneurs with a platform that allows eCommerce shops to create compelling websites through the use of eCommerce templates, integrated social channels, and professional search engine marketing.Building an eCommerce shop requires careful planning and strategic decisions. eCommerce strategies should include both an online store strategy and a customer-centric strategy. An online store strategy focuses on creating a product that will draw a specific target audience. This is called a targeted niche strategy. In addition, a strategy should also include an eCommerce strategy that focuses on building brand awareness and increasing brand loyalty by engaging with and reaching the target audience.An eCommerce strategy also includes SEO, or search engine optimization. Search engine optimization or SEO, as it applies to eCommerce, is the process of improving your website's search rankings so that you'll be seen during the organic search results. Organic search results are those shown when users conduct their searches using search engines such as Google. eCommerce websites frequently appear in the organic results, because they take advantage of effective SEO practices. On the other hand, eCommerce websites that fail to optimize for search engines may never see significant traffic.An eCommerce website's success depends largely on its ability to generate sales and attract customers. To achieve this goal, an eCommerce business must create a strong online store and develop a strong branding identity. A strong online store is necessary to attract customers because it displays the products the business has to offer. Moreover, the online store should be easy to browse, informative, and offer quality content. In order to accomplish these goals effectively, a strategy should also include a solid eCommerce digital marketing plan.One of the most effective strategies used by eCommerce businesses today is email marketing campaigns. This type of marketing is most effective when conducted by a reputable digital marketing agency because email marketing campaigns to help drive traffic to the website. In addition, email campaigns to help the business to obtain valuable information about potential customers through customer demographics and behavioral data. Additionally, email marketing campaigns help the business to gain valuable insight about the products, services, and customer base of competitors.Digital marketing agencies use different types of methods and techniques in order to increase the number of visitors to their client's website. For example, some use PPC (Pay Per Click) campaigns to get massive amounts of traffic to their websites. Others use SEO (Search Engine Optimization) strategies to boost the company's rankings in the results pages of major search engines. However, one of the best-known and widely used SEO strategies are calling back linking. Back links are small text or link tags that point back to the website.Another way to drive traffic to an eCommerce Digital Marketing website is through social channels. With the increasing popularity of Facebook and Twitter, eCommerce brands have utilized social channels to promote their business as well as sending the message about the latest offerings from their store. Brands can also use YouTube and other video sharing services to advertise new products and services. Shopify has been actively using social channels in order to increase the number of users signing up for its store. In fact, more than two million users have signed up with Shopify stores since it began offering digital channels and integrated analytics in its mobile shopping applications.